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Welcome to the Beginning... the Beginning of a less than 60 second read
each month that will inspire you to “Fall In Love With Marketing”. I’m
Deanna Rutherford, The Marketing Coach and I invite you to take this
once-a-month 60 second break from your toil and enjoy the Marketing
Coach’s Tip of the Month!
Let’s take Jack Boland’s statement and stretch it to include the concept
that we are all magnets drawing to us that which we think, believe,
value, express and ultimately strategically design.
Marketing is not about stealing from the competition or even HAVING
competition. It’s about how crystal clear we are about our mission, who
we are and what we do. Defining our PERFECT client or customer is one of
the first steps to clarity. When we’re clear, the Universe steps in and
makes magical things happen.
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