“There is an innate striving in all forms of matter to organize into relationships. There is a great seeking for connections, a desire to organize into more complex systems that include more relationships, more variety. This desire is evident everywhere in the cosmos, at all levels of scale.” 

 “A Simpler Way” by Margaret J. Wheatley and Myron Kellner-Rogers

November 2004  Vol. 8


 

The Law of Attraction is a phenomenon of nature as is so well-described in “The Simpler Way”. The authors go on to say that attraction is the organizing force of the universe as is seen when particles are attracted to create the atom and humans reach out to one another to create tribes, families and organizations.

The Law of Reciprocity hinges on this powerful concept of attraction. And reciprocity has powerful meanings in the context of who we are marketing to. Here are a few words and phrases that give you the sense of what I am talking about - symmetry, mutual admiration, mutual action, good vibrations, harmony, affinity, team spirit, balance, co action, synergy, unity, community and like-mindedness.

As an Attraction Strategist™, you’ll want to engage The Law of Reciprocity daily. Your most rewarding alliances and client relationships are based on a spiritual connection to people with whom you are compatible.

Why spend your valuable resources chasing after clients who are not a perfect fit for your business when you can relax and attract naturally, through the Law of Reciprocity, those clients where there is a mutuality of purpose? In other words, like attracts like. So, who do you like?

The business owner who tries to be all things to all people and focuses her/his energy on “finding” clients, is destined to struggle and more often than not, to fail.

There is a better way and a "Simpler Way" - the Strategic Attraction Marketing Plan TM in which you carefully craft your Perfect client profile.

It is in your thoughts that the Joy of the Holiday Season is first created… I wish you a season of infinite joy and a New Year of wild abundance!

Until January... Deanna

 

As the Marketing Coach and Professional Speaker, Deanna works with small business owners who want to clearly communicate what their business REALLY does and organizations who want their marketing investment to pay off.

Deanna Rutherford
The Marketing Coach, Speaker – Rainmaker International
 

NEW EMAIL ADDRESS: deanna@rainmakerinternational.biz
 

www.RainmakerInternational.biz
Tel: (613) 829-9102 • Toll free: (866) 944-9904 • Fax: (613) 829-9613

 

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