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The
Law of Attraction is a phenomenon of nature as is so
well-described in “The Simpler Way”. The authors go on to say
that attraction is the organizing force of the universe as is
seen when particles are attracted to create the atom and
humans reach out to one another to create tribes, families and
organizations.
The
Law of Reciprocity hinges on this powerful concept of
attraction. And reciprocity has powerful meanings in the
context of who we are marketing to. Here are a few words and
phrases that give you the sense of what I am talking about -
symmetry, mutual admiration, mutual action, good vibrations,
harmony, affinity, team spirit, balance, co action, synergy,
unity, community and like-mindedness.
As an Attraction
Strategist™, you’ll want to engage The Law of Reciprocity
daily. Your most rewarding alliances and client relationships
are based on a spiritual connection to people with whom you
are compatible.
Why spend your
valuable resources chasing after clients who are not a perfect
fit for your business when you can relax and attract
naturally, through the Law of Reciprocity, those clients where
there is a mutuality of purpose? In other words, like attracts
like. So, who do you like?
The business owner
who tries to be all things to all people and focuses her/his
energy on “finding” clients, is destined to struggle and more
often than not, to fail.
There is a better way and a "Simpler Way" - the Strategic
Attraction Marketing Plan TM in which you carefully
craft your Perfect client profile.

It is in your thoughts that the Joy of the Holiday Season is
first created… I wish you a season of infinite joy and a New
Year of wild abundance!
Until January... Deanna
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