Conscious capitalism results in proven tangible economic well-being.

All life is governed by Universal Law and any business, large or small, that ignores this fact is in grave danger of being destroyed by the powerful movement some refer to as ‘conscious capitalism’. In other words, business is an integral feature of society, but in order for it to survive in this evolving world, it must BE the values it purports to support, not just speak them. These values include integrity, ethics, caring for employees, and being stewards of planetary well-being.

Well-known futurist, Patricia Aburdene, in her book, Megatrends 2010, proclaims and gives examples of how such spiritual values as integrity, trust, compassion, doing the right thing, forgiveness, suspension of judgment, harmony with the environment, and even the benefits of quiet self-reflection, all contribute to highly functioning, highly successful organizations. She has researched and learned that there are many companies who, today, are seeing tangible economic results when they practice ‘conscious capitalism.’

All spiritual traditions have as their essence the same basic teaching, ‘Do unto others as you would have them do unto you.’ How simple is this entreaty. And yet, how easily it has been ignored in the pursuit of economic power over others. But, it can no longer be ignored. Too much is happening in this world that points to a critical event that will see this world change before your very eyes. It is not acceptable to say that it is ‘business as usual.’ It is often heard stated by unconscious business people, ‘This is business and the rules are different than in other parts of life.’ This is such a self-serving untruth that I am pained to even repeat it.

Businesses have a mammoth responsibility to maintain the highest standards. They are the economic pillars of the planet and as such they hold the power to either destroy or protect it and its inhabitants. And they can only benefit by remembering to ‘Do unto others as they would have others do unto them.’

There is a story about a multi-national organization—IBM—that sent its managers on a nature walk. One of the participants sat by a wooded stream and when he closed his eyes to meditate on the scene he saw a rusted and broken computer polluting the crystal clarity of this virgin stream. It so affected him emotionally and spiritually that he determined he and his team would produce a completely recyclable computer. This company now manufactures a computer that is 99% recyclable! And they are still profitable.

I have heard of an ongoing study by Fortune Magazine which looks at the ‘100 Best Companies to Work For.’ The magazine assesses such issues as fairness, meaning of work, sense of family, and community. The 100 companies that demonstrate high integrity have an astonishing average growth rate of more than 50% higher than their industry standard! This is because of The Law of Attraction—like attracts like. Consumers today are very sophisticated and seek out values-based companies for their purchases.

In closing, I urge you to be mindful that making a profit and doing business from a values base are not mutually exclusive.

Create an action-filled life!Deanna